About Us

How It All Started

The whole story goes back to an Egyptian family who couldn’t find a fresh healthy snack with high quality and nutrients. So, they started crafting their own at their home kitchen. They’ve tried many ingredients until they settled on one with several flavors.

Their story went viral between their friends, they started delivering orders per requests and this turned to a business, bought their own factory and created SCRUNCH!

Our Mission

SCRUNCH is delivering to you the most premium quality ingredients snacks with a home-made authentic taste, which meet our customers’ high standards.

Our purpose is to be convenient for an all day quick & healthy snack saving time and boosting energy with a delightful taste.

Check out our Shark Tank episode featuring the one & only Robert Herjavec!

Meet the founders of LifeSnacks — the company behind Scrunch, Wunder, and our growing family of brands. In this video, we share our journey, values, and the vision that drives us forward.

Discover how Scrunch started with premium nut clusters and chocolate barks, how Wunder became a luxury chocolatier brand, and how we’ve expanded into bakery and private label partnerships.

Learn about our ambitious expansion into the UAE, KSA, and beyond — and the business goals that fuel our mission to make all natural, premium-quality snacks accessible everywhere.

Watch as the Sharks get a taste of our products and are stunned by the quality, flavor, and innovation that define Scrunch and Wunder.